Emma Coates Leaves England Under-23s Position to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, Emma Coates has left her position leading the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
She takes over from Albertin Montoya, who was at the helm of the California club during its first two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“It has been a privilege to serve my time with the FA,” stated Coates. “It has been instrumental in my development both professionally and personally. I am now prepared and eager to test my abilities in a fresh challenge.”
Track Record of Success
During her tenure in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.
Bay FC's CEO, a former FA women’s technical director, highlighted Coates's credentials: “Coates is an excellent coach, but she also has a strong record of elevating athletes to thrive domestically and internationally.”
“She is an outstanding leader of people and culture and has the tactical philosophy we were searching for,” she continued.
Bay FC's Journey
The club had a contrasting start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before facing difficulties to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their next chapter. They have played a crucial part in bolstering the progression route between the young Lionesses and the first team.”
“Together, they have directly shaped the development of many young players who have progressed into senior Lionesses,” Step concluded.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has overseen the rise of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for their replacements has already commenced, as the FA looks to continue the development of the Women’s Under-23s setup in the coming years.
